I am Michel Maffesoli. To me, FindMyTribe.com is an easy, accessible way of identifying the “tribe” of an individual or an audience group. There is a wide range of options and outcomes available on the website, which give detailed overviews of each individual tribe. The tribes are constantly being updated by users of the website, giving the site validity in relation to ecology as real-life users are interpreting their views and experiences of society. FindYourTribe reinforces my theories, presenting how modern day is the time of tribes. Its results show how culture has disintegrated, fragmented into many tribes from other tribes. These are organized around the basis of brands, consumerism, sound-bites and catchwords.
However, where the site loses its validity is the realism of the outcomes. The questionnaire has no scientific basis, therefore no real data to backup the results. The matter of which tribe one belongs to is completely opinionated: the opinions of other members of society and most importantly the opinions of an individual. If a person considers themselves “indie scenester” they will adapt their behaviour, fashion, social group, media interests and consumption in order to “fit in” with that group. Individuals are constantly adapting themselves as the ideologies of a tribe constantly adapts, and so the tribe of an individual cannot always be strictly determined, as FindMyTribe.com is trying to achieve.
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