The artist will be positioned in the middle of the frame, with a bright light shining from the left of the frame. This will shadow the right of his face. The advert will probably be in black and white, though it will depend on which version, black and white or colour, looks the most striking and eye-catching, as this is the main idea of an advertisement: to draw the reader's eye and attract their attention.
The idea is inspired by texts such as "You Need Me, I Don't Need You" by Ed Sheeran. Here is a snapshot from the official music video:
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