Music Video ideas

Our video will have only 2 characters; main character Dan (played by Tom) and a female stranger (played by myself).
It'll open in a train station, Dan is waiting at the station for his train. He gets on the train alone, and sitting across the train from him is a young girl. He sees this girl, stares out the window as the train pulls away to start the journey, and begins daydreaming.
In this daydream, he imagines himself with the girl. They are a couple and are very much obsessed with the relationship. It is apparent in the daydream that the couple think of nothing but each other. They act happy, content, and have fun as a couple in various locations: city centre, parks, plays parks, and the beach.
The video will be a split-screen, such as that in Aloe Blacc's "I Need A Dollar". Whilst the daydream is happening, the audience will see Dan playing the guitar to the song in the other side of the split-screen. He will be sitting alone by the window of his room. This gives the impression that Dan wrote the song after seeing the girl on the train and dreaming about her. This side of the split-screen will also be in black & white or decreased saturation, as this emphasizes and distinguishes that the two sides are taking place at different times.

Mood board

This mood board represents the style and personality of my target audience and chosen artist.

This is a link to my costume design for the main character in my music video/the artist:

http://jennabolingbroke.blogspot.com/2011/09/toms-daniels-costume.html

FindYourTribe.co.uk

This is the result of my "Find Your Tribe" test, done on http://findyourtribe.co.uk/. This site asks a series of questions designed to analyse your personality, then works out a concluding "tribe" that best suits you.
The site says this about the social group it gave me:



"You are a Scene Kid! Your hair is your life – it moves from blonde and spiky, to jet black and asymmetric and on to a neon pink beehive, sometimes all in the same day. You need to update your look when you’re moshing at three or four shows a week and documenting it for your public on MySpace, after all. Clothes-wise, you stick with a formula – superskinny jeans and a kiddy tee. Let the hair do the talking."

This is the result for my target audience.



"You are a Townie! Your job might be a bit boring but it brings home the bacon and helps you save up for those two weeks away to Spain. Your weekends are set in stone – trip to the shops in town, buy yourself something nice, head to the All Bar One with friends, have a laff, maybe go for a club, as long as there’s none of the indie weirdo music. Keep it straight, you say."

I'd say that the most appropriate group for my target audience is:



"You are an Indie Scenester! You are at the forefront on the indie scene – you know all the major players. You’re always ahead of the game – moving on to the next thing once everyone joins in. You like to look good and your icons go beyond the centrefold of the NME – your current look is James Dean meets Grace Jones. Just wait – everyone will be wearing it in a year’s time."

Marketers could use this information as a general overlook of what their target audience are interested in, the way they dress, how the behave, what their beliefs are and how they interact with others and society. This is necessary when trying to attract the target audience to their product. In relation to a music video, marketers can build an idealistic world within the video specifically for the target audience of the music genre. They can design costumes that are representative of the audience’s fashion styles, display beliefs that are representative of the audience’s beliefs, use age/race/ethnicity/gender appropriate actors, and make them do activities that would interest the audience. All in all, the marketers can manipulate almost every aspect of their product in order to suit their specific target audience.

Townies!

View more presentations from jennab1994.

Shooting schedule

1st shoot: instrumental only
Saturday 17th September
All day

2nd shoot: train station, train, beach shots
Monday 26th September
9am-3pm

3rd shoot: city centre shots
(Undecided) 27th September
9am- 11.20pm

4th shoot: city centre shots
(Undecided) 1st or 2nd October
All day/ 4pm

Tom's (Daniel's) Costume

 The costume ideas for Tom derived from images of artists similar to Daniel Cope. This is a picture of our artist:

His music and his fashion has similarities to Ed Sheeran:

 


Ed Sheeran's style is generally jeans/ trainers/ zip-up jumper. His fashion is very casual and comfortable, which reflects his music style.

Daniel's music is also similar to Mumford & Sons. This is Country Winston, from Mumford & Sons:

He, too, has a very relaxed and casual way of dressing. The chequered shirt is something that Daniel Cope would wear. 

This is our final choice of costume for Tom:

We chose a chequered top, with a plain white t-shirt underneath, as this matched closely to the style that Daniel Cope wears. It is casual and in-keeping with the genre.
Tom's prop is his guitar. We kept it acoustic to match the sound of the guitar in the song, and chose one with a simple design.

Location number 1

This is one location for the music video. It is a plain window and a chair, in a bedroom or a house. Here, the boy (Daniel) will play the acoustics to the song. This will identify his character as the person singing, thus the lyrics become his words.

We chose this location as it creates an isolated, personal area for the character. This could, perhaps, be where he writes the song, or where he comes to think and daydream. The blank, bright window creates strong, powerful lighting. This helps to exaggerate the emotions written into the lyrics of the song.

This window location can be seen in other music videos:

Aloe Blacc's video "I Need A Dollar", where the artist sings to the window. The image is black and white, and the lighting is chiaroscuro, very strong and contrasted. These help to emphasize the strength of the artist's lyrics.

Plain White T's video "Hey There Delilah", where the artist is singing and playing acoustic guitar in front of a window. The room in empty and filled with strong, bright light from the window. The saturation in this image has also been reduced to almost nothing. Again, the isolation and loneliness that this creates emphasizes the emotion in the lyrics of the song. 

It is this effect that we want to create within our music video.

I've adjusted the colour of these shots to show how we could adjust the colour of our video:

Saturation -70:                                         Black and white:

   

 

 

                                             

   

Audience Profile: Music Profile: Festivals and other bands

Similar Artists:

Below are some artists/bands that are similar to Daniel Cope's music.


MUMFORD AND SONS







"Since they formed in December 2007, the members of Mumford & Sons have shared a common purpose: to make music that matters, without taking themselves too seriously. Four young men from
West London in their early twenties, they have fire in their bellies, romance in their hearts, and rapture in their masterful, melancholy voices. 
Mumford & Sons are: Marcus Mumford, Country Winston Marshall, Ben Lovett, and Ted Dwane."
Taken from the Mumford And Sons official website http://www.mumfordandsons.com 


Mumford And Sons are a very popular folk rock band from the UK. They use a range of instruments including guitar, drums, mandolin, keyboards, accordion, banjo, dobro and vocals. 
They've performed at festivals such as Glastonbury and Latitude Festival, thus targeting audiences of festival-goers and particularly people of the teens and early 20s age group.
Their music is of the same acoustic genre as Daniel Cope's, mainly uses the same instruments of guitar and vocals.


Fan sites:
http://mumfordfans.com/ The Unofficial Fan Site
http://forum.mumfordandsons.com/
http://www.facebook.com/mumfordandsons
http://www.mumfordsons.com/

This is the album cover for Mumford & Sons Sigh No More. It has an artistic, photographic feel as well as being quite retro, suiting the band. It also shows the band themselves. 




BON IVER





Bon Iver official site: http://boniver.org/


"Bon Iver is a folk band founded in 2007 by American indie folk singer-songwriter Justin Vernon. It includes Michael Noyce, Sean Carey, and Matthew McCaughan. Vernon released Bon Iver's debut album, For Emma, Forever Ago independently in July 2007. " Taken from Wikipedia: 
http://en.wikipedia.org/wiki/Bon_Iver

The instruments used by Bon Iver include vocals, drums, piano, baritone & acoustic guitars, and bass. Bon Iver have also played at Glastonbury Festival.


The acoustic/vocal genre of Bon Iver is very similar to the music of Daniel Cope.

This is Bon Iver's album cover. It is primarily a photo, which reminds me of those shared on Flickr. The writing is in white on a black background, and in a font that looks handwritten. The whole album has an artistic feel.

Ed Sheeran







Ed Sheeran is a young singer/songwriter, thus similar to our artist Daniel Cope.
He uses vocals and acoustic guitar, the same as Daniel Cope.
He is incredibly popular amongst teenagers, fans of festivals, and people in their 20s. This is the audience that Daniel Cope would attract with his music.

The album cover for Sheeran is very simplistic, showing the artist himself. The image has very strong lighting. 

Again, the cover to paolo's album Live Sessions is simplistic as it is black and white. Importantly the image shows the artist himself. He also has another album which contrasts to this, As it is a cartoon drawn of Paolo, very colourful and artistic.

Festivals: 

Click to Enlarge...

The festival I have chosen which best suits my artist is Latitude Festival, because it’s a traditional festival, with mostly independent music acts, artists and bands. It is well known for the wide variety of genres that perform on its 4 arenas. This festival suits our artist, Daniel Cope’s acoustic pop genre well. Similar acts have played here, including Ed Sheeran and Paolo Nutini. 

The website reveals that the audience is of the age range 16-25. This is notable by the links at the top of the page, to Facebook and Spotify, renowned for its use by young adults. However there is also a link to Twitter and forums, which suggest use by a more mature user and possibly families. 

The website is very creative and arty as it is drawn using computer graphics of plants and flowers, rather than photographs. This reflects Latitude festival as a fun, creative and inspiring event, and emphasizes the hippie-ish style it has adopted from the traditional 1960s festivals.

The festival takes place in july every year at Southwold, Suffolk.               

The location is a calm seaside town where families can go to escape urban everyday life.  Southwold is surrounded by fields and countryside, further emphasizing the traditional feel of the festival in comparison with some other festivals.