The site says this about the social group it gave me:
"You are a Scene Kid! Your hair is your life – it moves from blonde and spiky, to jet black and asymmetric and on to a neon pink beehive, sometimes all in the same day. You need to update your look when you’re moshing at three or four shows a week and documenting it for your public on MySpace, after all. Clothes-wise, you stick with a formula – superskinny jeans and a kiddy tee. Let the hair do the talking."
This is the result for my target audience.
"You are a Townie! Your job might be a bit boring but it brings home the bacon and helps you save up for those two weeks away to Spain. Your weekends are set in stone – trip to the shops in town, buy yourself something nice, head to the All Bar One with friends, have a laff, maybe go for a club, as long as there’s none of the indie weirdo music. Keep it straight, you say."
I'd say that the most appropriate group for my target audience is:
"You are an Indie Scenester! You are at the forefront on the indie scene – you know all the major players. You’re always ahead of the game – moving on to the next thing once everyone joins in. You like to look good and your icons go beyond the centrefold of the NME – your current look is James Dean meets Grace Jones. Just wait – everyone will be wearing it in a year’s time."
Marketers could use this information as a general overlook of what their target audience are interested in, the way they dress, how the behave, what their beliefs are and how they interact with others and society. This is necessary when trying to attract the target audience to their product. In relation to a music video, marketers can build an idealistic world within the video specifically for the target audience of the music genre. They can design costumes that are representative of the audience’s fashion styles, display beliefs that are representative of the audience’s beliefs, use age/race/ethnicity/gender appropriate actors, and make them do activities that would interest the audience. All in all, the marketers can manipulate almost every aspect of their product in order to suit their specific target audience.
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